Tuesday, November 10, 2009

Week 11- Contrast

The image to the left is an example of good contrast in design. The field of study I am interested in is flyer/logo design. I found this to be a perfect create example showing great contrast. You can tell the meaning subsides in the context polarities. This design in particular show an abstraction of harmony. Although all of the squares are different in seize, the flow of the image is an appealing one. The bright green represents an absence of light, whereas the black squares create this severe contrast.



















This is an example of poor contrast. Since my field of study is centered around flyer/logo design, this shows how adding a light text to a light background can be a poor decision in design. This, unlike the previous picture, lacks a sense of polarity. There is no black and white, light and dark. By choosing the light blue text up against the white background, the designer neglected to consider the finished product. Had he/she put the text on a dark (either dark blue, dark red, black, etc..) then the text would have stood out more and created a more appealing finished product.

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