Tuesday, November 10, 2009

Week 11- Contrast

The image to the left is an example of good contrast in design. The field of study I am interested in is flyer/logo design. I found this to be a perfect create example showing great contrast. You can tell the meaning subsides in the context polarities. This design in particular show an abstraction of harmony. Although all of the squares are different in seize, the flow of the image is an appealing one. The bright green represents an absence of light, whereas the black squares create this severe contrast.



















This is an example of poor contrast. Since my field of study is centered around flyer/logo design, this shows how adding a light text to a light background can be a poor decision in design. This, unlike the previous picture, lacks a sense of polarity. There is no black and white, light and dark. By choosing the light blue text up against the white background, the designer neglected to consider the finished product. Had he/she put the text on a dark (either dark blue, dark red, black, etc..) then the text would have stood out more and created a more appealing finished product.

Tuesday, November 3, 2009

Implied Motion in Design


















Motion is made up of three Dondis Visual language elements; direction, dimension and movement. This picture shows implied movement, meaning that this image shows two fighters in action, however it is really just a still sculpture. Because this movement implied, one gets the illusion of actual motion. This type of implied movement is universal, meaning everyone who looks at it sees the same thing: A Centaur and a Man in battle. Based on what we see in real life, the viewer is lead to believe that what they are seeing is actually moving before them.

This image is another great example of implied movement. These two men appear to be knee deep, chopping through water. In reality, these are two stone sculptures that aren't moving at all. They don't even HAVE feet. Where do they think they're going? Nowhere, they're made of stone. To the viewer, it appears as though actual movement is taking place, however it is only implied. ("Implied: suggested, but not actually shown" ). It can be related back to the Gestalt Law of Continuation, Dondis Guidline (balance/imbalance), and the Dondis Element of Movement. What all of these ideas have in common is the idea of what we perceive is actually not a reality.